The i-D documentary feat. Pharrell Williams and directed by Jake Sumner highlights how, with imagination and innovation, we can help save the oceans from our collective plastic waste.
“We all talk about the Stone Age, the Iron Age and the Bronze Age, but what era are we living in right now? People are starting to refer to us as the – far less romantic – Plastic Age. We make 288 million tonnes of plastic a year, and unlike paper, metal, glass or wood, it does not oxidise or biodegrade, instead it ends up in our oceans, making the ratio of plastic to plankton 100:1. The way to make use of The Great Pacific Garbage Patch? Bionic yarn. Co-designed by Pharrell, G-Star’s RAW for the Oceans collection is the world’s first denim line created from plastic that has been fished out of the big blue and recycled. Find out how we can pick 700,000 tonnes of plastic up off the sea floor in our documentary, made possible by G-Star, The Plastic Age.”
Check also the ocean clean up TED talk from Bolan Slat:
“18-year-old Boyan Slat combines environmentalism, entrepreneurism and technology to tackle global issues of sustainability. After diving in Greece, and coming across more plastic bags than fish, he wondered; “why can’t we clean this up?”
While still being on secondary school, he then decided to dedicate half a year of research to understand plastic pollution and the problems associated with cleaning it up.”